Skincare Company Beiersdorf Opens New Innovation Center in Florham Park

Lena Weib

Beiersdorf

Beiersdorf’s New State-Of-The-Art Innovation Center in Florham Park, NJ (Photo: Business Wire)

Beiersdorf, the Hamburg, Germany-based skincare company whose portfolio includes globally renowned brands such as Aquaphor, Eucerin, NIVEA, La Prairie and Coppertone, has opened a new 32,000-square-foot Innovation Center in Florham Park as part of its global R&D strategy. The company has also moved its North American headquarters from Wilton, Conn. to Stamford, Conn.

Both new facilities will help drive growth for Beiersdorf with a strengthened position in the North American market. By establishing a new regional hub for innovation in New Jersey – the company will gain further local insights to help identify unmet consumer needs and further fuel innovation.

“The opening of our new headquarters in Stamford and our new Innovation Center marks an exciting new beginning for Beiersdorf North America,” said Mauricio Valdes, general manager Beiersdorf North America. “These new hubs—positioned in fast-growing, business and science centers close to New York City—demonstrate our deep commitment and investment in North America, and will expand our capabilities, open up exciting possibilities, and be at the heart of our continued growth in this pivotal region.”

The newly built, state-of-the-art Innovation Center in Florham Park is one of only two Beiersdorf regional Innovation Centers in the world; the other in Shanghai. The Innovation Center in Florham Park is the first global center of excellence for over-the-counter and sun care products outside of Hamburg.

The new LEED-certified center in New Jersey spans about 32,000 square feet of office and laboratory space with room for expansion, and includes collaboration spaces, a consumer sensory panel focus room, and state-of-the-art GMP laboratory suites for the development of OTC products.

“The Beiersdorf Innovation Center will be our powerhouse in North America,” said Beiersdorf CEO Vincent Warnery. “The U.S. represents the world’s largest skin and sun care markets. A strong R&D presence in North America and an enhanced position in skin and sun care is vital to expanding our business in the region and fully pays into our C.A.R.E.+ strategy.”

“Regional Innovation Centers are a vital part of our global R&D strategy. With this new center we significantly enhance our R&D capabilities, allowing us to accelerate innovation as well as to facilitate close collaboration with our local partners. It therefore enables us to fuse and fully leverage internal and external skin expertise in order to identify unmet consumer needs, and to develop innovative, therapeutic skin care products,” said Dr. Gitta Neufang, corporate senior vice president global R&D. Apart from the two regional Innovation Centers in China and, now, in the U.S., Beiersdorf has regional development labs in Brazil, India, Japan, and Mexico.

Beiersdorf’s Research & Development division sets industry-wide global standards on formulating, analyzing, and evaluating the effectiveness of skin care products, thanks to more than 900 scientists globally in the Consumer Business segment, including 45 in the new U.S. facility.

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