Procter & Gamble And A.S. Watson Co-Create New Skin Care Brand

Procter & Gamble and A.S. Watson Group are launching a new skin care brand called aio. The pair collaborated on the new line, which will be sold in Watson’s brick and mortar stores and online in Greater China.

Malina Ngai, CEO of A.S. Watson (Asia & Europe) and group chief operating officer, said aio is the result of “close collaboration between A.S. Watson Group and P&G.”


The brand’s packaging is fully-recyclable, which makes it eligible to be listed as a Clean Beauty product under Watsons Sustainable Choices platform.


P&G and A.S. Watson joined forces to create a new skin care brand.

“This is a P&G Beauty first breakthrough collaboration with a retail partner to co-create a new skincare brand from scratch. We are delighted to team up with A.S. Watson to learn together and co-design the aio proposition for the derm and wellness needs of the customers. This is the future of retailing and skin care,” said Markus Strobel, global president, P&G Skin & Personal Care.
Featuring an Oxyniacine formula, aio’s Super Essence is said to be drenched in tropaeolum majus for boosting skin vibrancy, B3 niacinamide for reinforcing skin barrier and vitamin E. The formulation’s exclusive matcha-colored jelly-like texture offers a relaxing smell of Kyoto woods, according to the companies.

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating more than 16,200 stores under 12 retail brands in 29 markets. For fiscal 2020, A.S. Watson Group recorded revenue of $20.6 billion.  Watsons is the leading O+O health and beauty retailer in Asia, currently operating more than 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets.