Apple (AAPL) Fitness+ Expands With Postpartum Fitness Program

Lena Weib

Apple’s AAPL Fitness+ — the fitness and wellness program built around the smartwatch — has expanded its services by introducing a postpartum fitness program to the service a year after introducing pregnancy workouts.

The program, which will primarily include strength and core exercises and some exercises that target the pelvic floor, is targeted at new parents. The exercises are designed to include both C-section and vaginal delivery. The exercises include modifications based on how active the person was during pregnancy and how mildly or intensely the person would like to exercise.

One of the key features of the program is that each exercise is just 10 minutes long. It has been designed keeping in mind how little time new parents get to take care of themselves.

Apple’s new fitness feature is designed not just to keep new parents physically healthy but also to take care of their mental health. These 10-minute exercises are curated in such a way that it aids in relaxing the person and keeping them fit and energetic to deal with postnatal depression.

Apple Inc. Price and Consensus

Apple Inc. price-consensus-chart | Apple Inc. Quote

Apple Services: The Key Differentiator Amid Economic Volatility

Rising inflation and the Russia-Ukraine war have impacted the demand for Apple products. The ongoing conflict has aggravated the year-long chip shortage, hindering various industries ranging from PCs to smartphones.

Consequently, Apple is lowering its production plans for iPhone SEs by 20%, which is about 2 million to 3 million units, per Nikkei Asia.

iPhone 13 production is anticipated to be reduced by a couple of millions. AirPods production is also being reduced by 10 million units.

Amid all this uncertainty, the services, including the Fitness + program, Apple TV+ and Apple app store, are becoming the key differentiator for the company’s profitability.

Apple’s Fitness+ program is designed in a way to be welcoming to all. Along with a postpartum fitness program, the services include a full workout regime for pregnant women, older adults and beginners by providing specific fitness services to achieve specific goals. This is anticipated to attract various users to buy the Apple Watch to avail of the services.

The iPhone maker’s recent update to its App Store will allow developers of reader apps to include links to their own websites for account creation and other management purposes. Prior to this move, Apple complied with a ruling from the Netherlands’ authority by allowing app developers to utilize third-party payment services within its App Store for the first time in its history.

The recent upgrades are expected to attract even more developers to their App store, aiding Apple’s revenues from their Services business.

Apple TV+ created history at the 94th Academy Awards by winning its’ first-ever Oscar for CODA. The Oscar recognition has raised awareness regarding Apple TV+ — a welcome boost for the tech giant as it competes with Netflix NFLX and Disney DIS to attract viewers.

Netflix has been spending aggressively to build its original content portfolio and maintain its leading position in the streaming industry.

Disney has an impressive lineup of big-budget movies slated to be released over the next 12 months, a number of which will stream on Disney+ simultaneously with their theatrical releases.

However, Apple TV+ is offered at a lower price than its competitors in the United States, which along with great content, is expected to aid the company in attracting subscribers in the long haul.

Zacks Rank and Another Stock to Consider

Apple currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

In the year-to-date period, the company’s shares have fallen 1.4% compared with the Zacks Computer-Mini Computers industry’s and the Zacks Computer and Technology sector’s decline of 1% and 11.3%, respectively.

Here is another stock worth considering in the broader Computer and Technology Sector.

ASGN ASGN carries a Zacks Rank #2.

ASGN shares have slumped 5.4% in the year-to-date period, compared with the Zacks Computers – IT Services industry’s decline of 14.4%.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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