Data is not only energy, it’s empowerment. That’s very true relating to ladies and their well being. It’s what impressed Amgen Canada to launch the Her Well being First marketing campaign, an initiative that may shine the highlight on essentially the most essential points in ladies’s well being, to coincide with World Osteoporosis Day on October 20.
It’s a essential time for such an endeavour. The continued pandemic has brought on some ladies to delay or cancel their routine well being checks, from breast and cervical most cancers screenings to routine physicals. Knowledge signifies that girls have fared a lot worse throughout a pandemic than males, largely because of long-existing inequalities and social disparities. Compounding the influence is that girls in caregiving roles have skilled extra challenges in with the ability to take care of themselves and prioritize their very own well being wants.
As a part of Her Well being First marketing campaign, findings will probably be launched of a world survey of two,000 ladies, together with 300 Canadian ladies ages 30 and over, that assessed the understanding of danger elements for widespread well being points and the elements that immediate motion. The outcomes had been revealing. It confirmed a information hole round key points similar to osteoporosis, coronary heart illness and most cancers, which some well being consultants concern could spark a post-pandemic secondary healthcare disaster.
Moreover, the survey discovered that, whereas ladies are conscious of the danger elements for some widespread well being situations, this doesn’t translate into particular actions essential for girls to handle the necessity for early prognosis and remedy. The findings recommend few ladies are speaking to at least one one other about these well being points, danger elements and screening. It’s unlucky as a result of such discussions have proven to inspire ladies to take preventative steps and advocate for his or her well being.
“Amgen has lengthy been dedicated to bettering ladies’s well being worldwide,” stated Dr. Suna Avcil, government medical director, Amgen Canada. “Our current survey has proven that girls perceive a few of the fundamentals about well being however have no idea sufficient in regards to the instruments out there to translate this data into motion. By means of Her Well being First, we’re dedicated to serving to ladies take the fitting steps in the direction of safeguarding their well being, and to fostering discussions amongst ladies – of their households, their social teams, and throughout generations.”
The Her Well being First marketing campaign is hoping to ramp up the dialog about ladies’s well being by elevating consciousness, by way of training, and by providing academic instruments and dependable info by way of the HerHealthFirst.ca web site. Ladies will even be inspired to take part within the Well being First Problem, which has three pillars – staying lively, consuming a balanced food regimen and placing well being first by adopting new habits and utilizing the chance to talk about well being with family and friends. For instance, the initiative will urge ladies to strive a brand new bodily exercise that may assist enhance their coronary heart well being, then invite them to publish photos and movies by way of social media utilizing the hashtag, #HerHealthFirst.
“ladies perceive a few of the fundamentals about well being however have no idea sufficient in regards to the instruments out there to translate this data into motion.”
– Dr. Suna Avcil
Strategic partnerships will even assist to unfold the phrase, together with one with Canadian social media influencer Sarah Habibi. She’s going to use her platforms (@science.bae) to unfold the phrase, together with an exercise-themed TikTok video, together with an Instagram story and video. As an Ontario-certified trainer and the holder of a PhD in molecular biology, Habibi has a ardour for training and is eager to interact her followers on necessary wellness subjects related to ladies, like bone well being and train.
YouAreUNLTD, a company dedicated to dynamic getting old and longevity, will probably be working with Amgen to disseminate necessary details about the marketing campaign to ladies in Canada. “We all know that girls right now juggle many roles and obligations and oftentimes, overlook their very own well being,” stated Anne Marie Wright, co-founder of YouAreUNLTD. “Amgen’s Her Well being First marketing campaign reminds ladies to prioritize and safeguard their well being and well-being.”
There are a lot of ways in which ladies can assist the objectives of Her Well being First marketing campaign, together with the concept that good well being means beginning a dialog. A really perfect place for girls to begin the journey is HerHealthFirst.ca, a hub for info and academic instruments designed to guard their well being in addition to the ladies of their lives. And eventually, ladies are inspired to talk with their docs about actions they’ll take to forestall ailments, like most cancers, osteoporosis and coronary heart illness.
Osteoporosis alone causes greater than 8.9 million fractures per yr, equal to a fee of a fracture each three seconds. About 80 per cent of these people who break a bone are neither recognized with or handled for osteoporosis. Sadly, there’s a spot between consciousness and motion across the illness. Although a current survey discovered greater than three out of 4 ladies acknowledged that bone density scans are an necessary/essential for understanding bone well being, simply 43 per cent of respondents stated they’ve had one and 30 per cent of ladies had not mentioned the subject with their physician.
This underscores the necessity for an academic marketing campaign like Her Well being First. Data equals empowerment and highlights a path for girls to taking cost of their well being.
Supported by way of sponsorship by Amgen Canada Inc.